Good Questions.

HOLO is a Hawaiian-inspired protein mochi pancake mix — a breakfast built on the soft, chewy texture of mochi instead of the dry, chalky texture of ordinary protein pancakes. Just add water or milk, and it makes pancakes, waffles and even muffins.

One word: mochi. We use glutinous rice flour — the same ingredient behind mochi's famous chew — so HOLO pancakes come out soft, golden and satisfyingly chewy. Protein built around joy, not the other way around.

In Hawaiian, holo means to move, to go, to travel. It's a reminder to embrace each day with purpose — and the spirit behind everything we make.

We're perfecting the recipe right now, so we're not publishing numbers we might have to change. Full nutrition facts will be published before launch — and waitlist members will see them first.

Waitlist members will hear the launch date first. Everyone who joins the waitlist before launch is a founding member and gets 20% off when we go live. Join at the bottom of this page.

The lineup we're exploring: Original, Matcha, Guava and Chocolate. Which one launches first is up to you — vote on the homepage.

Not yet — and honestly, that's the fun part. We're building HOLO in the open: flavors, packaging, recipes, even our name could evolve before launch. Founding members hear about every change first, and your 20% founding discount stays with you no matter what the bag says.

We'll confirm shipping regions closer to launch — waitlist members will be the first to know.