Mochi 101

What Is Mochi — and Why Does It Make Better Pancakes?

New to mochi? Lucky you — the best chew of your life is ahead.

Let's begin.

What Is Mochi?

Mochi is a beloved Japanese rice treat made from glutinous rice, prized for a texture unlike anything else: soft, bouncy, satisfyingly chewy.

Don't let the name fool you — "glutinous" describes the rice's sticky, glue-like texture, not wheat gluten (there's none in the rice itself). Milled into flour, it's the secret behind everything from daifuku to Hawaiʻi's famous butter mochi.

Mochi came to Hawaiʻi with Japanese immigrants over a century ago and never left — from butter mochi at family gatherings to mochi pounding at New Year. That's the tradition HOLO grew from.

Surfers riding waves at Waikiki Beach with Diamond Head behind

The Secret

Glutinous rice flour.

That's it. That's the secret.

Ordinary protein pancakes have a problem: protein tends to make batter dry and chalky. We changed the foundation instead — glutinous rice flour gives HOLO its signature soft, chewy bite, so the protein can do its job without ruining breakfast.

The result: pancakes, waffles and muffins that come out golden on the outside, mochi-chewy on the inside, and genuinely worth waking up for. Our full ingredient list and nutrition facts will be published before launch.

One Mix. Three Ways.

Pancakes

Pancakes

Soft, fluffy and satisfyingly chewy.

Waffles

Waffles

Crispy on the outside, chewy on the inside.

Muffins

Muffins

Tender, protein-packed and perfectly sweet.